A lack of ethnic diversity in advertising has been an issue for almost as long as media has existed. Even in today’s ethnically mindful, all-encompassing culture, the majority of TV commercials as well as magazine and newspaper ads feature white, young faces.
That’s why I was surprised to see that New York’s mayor, rapper Jay-Z, the [...]
Valentine’s Day is the time to express and celebrate your affections for that special someone. It is a time of love and romance. It’s also a time when many advertisers exploit these sentiments in order to sell products.
I’m not opposed to buying – or receiving – a little something on Valentine’s Day. If nothing else, [...]
While searching Google news today, I came across an interesting report from Advertising Standards Canada (ASC). The report gave details of an initiative by several Canadian food and beverage companies to change the way they market to children under age 12.
The Canadian Children’s Food and Beverage Advertising Initiative, which was first announced in April, saw [...]
It’s a good thing I only have to write three more entries for this blog. Not because I want to get it over with. Rather, I’ve come to enjoy my bi-weekly rants. The reason I’m glad is because, according to a November report by Global Business Services, my blog topic may soon be obliterated, at [...]
Earlier this month, Ford received some consumer backlash over an advertisement that, some argue, went too far.
The full-page ad, appearing in an issue of the Winnipeg Free Press, depicts the back-end of an SUV sporting a bumper sticker that reads, “Drive it like you stole it.” Beneath the sticker is a banner reading “Built for [...]
Move over print ad, TV commercial and yes, even you, Internet pop-up. The latest trend in media advertising is much more personal.
It seems mobile advertising companies are gaining in popularity these days, thinking up ways to send out personalized ads to customers through cell phones, iPods or any of those other handy gadgets we like [...]
A few years ago, a well-known soap company launched a revolutionary campaign that caused heads to turn, and wallets to open.
The Dove Campaign for Real Beauty based itself on the premise that women of all shapes, sizes, ages and colors should feel beautiful. For many feminists and, surely, for many women who were tired of [...]
It’s no surprise when companies go to extreme lengths to sell their product. Instilling elements of the glitz and glamour of Hollywood into TV advertisements is such common practice that we barely take notice anymore.
But what about when the reverse occurs: ads being increasingly injected into movies and TV shows like so much Botox into [...]
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