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You spent how much?

It has only been talked about thousands of times, but for the sake of my blog, we are going to…

By Krysia Collyer , in Blogs For the love of sport or money , on February 5, 2008

It has only been talked about thousands of times, but for the sake of my blog, we are going to talk about it one more time.

So, for those you who somehow fell off the face of this earth, Super Bowl XLII was this past weekend.

You know what that means: commercials.

Apparently, companies like Pepsi shelled out $2.7 million for each 30-second commercial to be aired during the game.

Now that is serious cash!

Anyway, professional sporting events have evolved into a platform for advertising.  My personal favourite can be seen when watching an Ottawa Senators home game, and seeing a Viagra ad stretched across the entire bench holding the opposing team.  It makes we wonder if it might be a strategically placed.

 I digress.

It wasn’t always this way.  A commercial during the first Super Bowl cost around $40,000. It wasn’t until two decades later that ad prices soared.  The unveiling of Apple’s “1984” commercial wasn’t only hugely innovative and successful, but it also paved the way for the increase in ad prices.  By 1987, commercials at the event had reached $600,000.

It is estimated that 97.5 million people watched the Super Bowl this past weekend.  Some tuned in for the love of the sport, while others tuned in to watch the commercials. Regardless of the reasons, the Super Bowl will always mean money.

Oh yeah, and in case you are curious, the New York Giants beat the New England Patriots 17 to 14.

-With files from Inc.com